OVERVIEW
DJPPR needed communication materials that could present ORI025 in a more relatable and approachable way. The project positioned ORI025 not only as a government retail bond product, but as an investment that is easier to understand, credible to trust, and valuable to grow with.
CHALLANGE
The challenge was to make ORI025 feel closer to everyday life, so the audience could see it as a relevant, understandable, and accessible investment option.
APPROACH
Sinopsis Creative Hub shaped ORI025 into commercial stories through strategy, storyline development, visual direction, production, and final delivery making the message clearer and more relatable for the audience.
OUTCOME
The project helped bring ORI025 closer to the public through clearer storytelling and more accessible communication, turning investment into something that felt easier to understand and more meaningful for the future.
