OVERVIEW
ORIS by PT SMI was positioned as an investment product that supports infrastructure and mobility. Through OOH placement at Sudirman KRL Station, the campaign brought ORIS closer to professionals, commuters, and urban decision-makers who move with purpose every day.
CHALLANGE
The challenge was to make an infrastructure-based investment product feel relevant, visible, and connected to people’s daily movement.
APPROACH
Sinopsis Creative Hub crafted the project from message concepting and visual direction to media research, OOH placement coordination, print production, and installation. By placing ORIS in a high-mobility station, the project connected the product message with the real context of infrastructure in motion.
OUTCOME
The project created a meaningful presence for ORIS in a strategic public mobility space, making the brand not only visible, but contextually relevant to the audience it wanted to reach.
